Gender

1- Shoe brand's message. The message is so common, they use the famous artist/singer with a "sexy" dresses.
2- It could be young women which between 15 and 35. And the woman could be "white collar" or student.
3- A charming woman, wear Skechers, and she is beautiful, famous but still she wear the Skechers.
4- "You will be beautiful and naughty when you wear Skechers" - And the other message is pornography. There is a teacher-student, nurse-client, police-suspect fantasy on the ad.
5- The puckish lifestyle is presented. You shouldn't be well behaved when you wear Skechers message send to audience. And of course, "you will be be sexy" message.
6- The values that expressed are all about pyhsical beauty even the brand is shoe.
7-There is a charming woman, who is also famous, wear the Skechers, when she did something "wrong"
8- "You will be sexy" is the positive message and "you could be suspect (or sick)" is the negative message.
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10- We can get it from clothes and posture of Christina Aguilera. She is always try to look sexy in all the ads.