Social Awareness Campaign

My social awareness campaign is going to about refugees. In this campaign we will try to stop the hostility of refugees and our main message will be "Refugees are not potential criminals" Refugee status is one of the biggest problems in the world and even people reject it, this status interests everyone. So I select every citizen of Turkey as a audience. And I think, Turkey is in a very poor position in refugee status and our campaign should be piquant. Campaign will run intensive for 1 months firstly and we will evaluate our situation (economic conditions) one month later.

Our main goal for campaign is show people refugees are not potential criminals for Turkey, they escape from civil war in Syria and they already have a big problems that we have never seen. Even one person change his/her ideas about refugees and won't see refugees as a potential criminals or big problem for his/her country, it will be a success.

Of course everybody want their campaign influence in different countries but our first goal rationalize this campaign in Turkey.

We plan our campaign with outdoor commercials, distrubute flyers. We will use outdoor commercials in refugees living areas. We will use outdoor commercials because we need both refugees and people have more interactions with refugees to see those commercials. Number of people that informed about campaign is important but effect the people who have a more interaction with refugees is more important.

We are going to use statistics that show about crime percantage between refugees and Turkey citizens who live similiar conditions. We will prevent the claim that "Syrians are thief" with statistics and use those statistics in outdoor. We won't choose ad's like "You could be a refugee one day" because generally people is not be awere of the situations when it come over to him/her. We try to use basic facts, statistics instead of emphaty.