Scrabble Commercial

Scrabble commercial is one of the most impressive commercial I've ever seen. Super creative idea and good fiction. It could look simple because they didn't use too much techniques but the technique they use it enough. We might think how the commercial that not use may techniques and music can be that beautiful. They prove us, it can.

Commercial starts with the women who woke up and it was about "the beginning of the love story". Woman is a cab driver and the man is a crab diver. Woman looks from middle class, she is a urbanite woman who fear from the loneliness. Man looks more provincial, he is a fisher in a small city of Japan. But the characters is not telling us something big. They choose the cities, jobs because of the "anagram". 

Scrabble is a game about the words and the commercial handle the relation of words. Story teller derivatize the words during the commercial and tell the story of "Agostina" and "Santiago".

 "Words" dominated the commercial but a pinched music behind the words. The music is suitable for commercial's tempo because it is a high-tempo commercial. A light music with guitar behind the commercial and the suitable for the tempo of the commercial.

The commercial is not contain big messages, beautiful (popular) song or very beautiful (or handsome) man/woman. But the commercial contains super idea. I think many people exprience the message similarly.

The commercial also contains beautiful colors, cool places. Commercial looks like a Wes Anderson movie. There aren't big messages, ambitious commitments, big heroes but there is a idea with places reflected beautifully.